Effective Date: October 15, 2024

At Loupes & Lights, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit www.loupesandlights.com or make a purchase from our store.

1. Contact Information

If you have any questions regarding this Privacy Policy, need further details about our privacy practices, or wish to file a complaint, please contact us via email:

📩 Email: customer.service@loupesandlights.com

2. Collecting Personal Information

When you visit our website, we collect certain types of personal information, including:

• Device Information: Your browser type, IP address, time zone, and cookies.
• Order Information: Name, billing and shipping address, payment details, email, and phone number.
• Customer Support Information: Any information you provide when contacting our support team.

This data is used to process orders, enhance your shopping experience, and improve our website functionality.

3. Minors

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a minor has provided personal data to us, please contact us to request its deletion.

4. Sharing Personal Information

We share your personal data with third-party service providers only when necessary to process orders, complete transactions, and enhance our services. This includes:

• Payment processors (e.g., PayPal, credit card companies)
• Shipping and logistics providers
• Marketing and advertising partners (only with user consent)

We do not sell or rent personal data to third parties.

5. Behavioral Advertising

We use collected data to provide personalized ads and marketing communications that may interest you. These advertisements may appear on social media, search engines, and other platforms.

You can opt out of targeted advertising using the following links:

• Facebook: Ad Preferences
• Google: Ad Settings
• Digital Advertising Alliance: Opt-out

6. Using Personal Information

We collect and use your personal information to:
✔ Process payments and fulfill orders
✔ Provide customer support
✔ Improve website performance and user experience
✔ Send marketing communications (with your consent)

7. GDPR – European Union Residents

If you are a resident of the European Economic Area (EEA), you have specific rights under the General Data Protection Regulation (GDPR):

• Access: Request a copy of your personal data.
• Correction: Request updates to inaccurate or incomplete information.
• Erasure: Request deletion of your personal data.
• Data Portability: Request a transfer of your data to another service.

To exercise these rights, contact us at customer.service@loupesandlights.com.

Your information may be processed outside of the EEA, including in the United States. For details on GDPR compliance, see Shopify’s GDPR Compliance policies.

8. CCPA – California Residents

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Know what personal data we collect.
• Request deletion of their data.
• Opt out of the sale of personal information.

To exercise these rights, contact us at customer.service@loupesandlights.com.

9. Retention of Personal Information

We store your data as long as necessary to fulfill orders, comply with legal requirements, and improve our services. If you wish to request data deletion, contact us at customer.service@loupesandlights.com.

10. Cookies & Tracking Technologies

Cookies are small data files stored on your device to enhance your browsing experience. We use:

• Essential Cookies – Required for website functionality
• Performance Cookies – Improve site speed and usability
• Marketing Cookies – Used for advertising and remarketing

Managing Cookies
You can adjust your browser settings to block cookies or delete them. However, some site functions may not work properly. Learn more at www.allaboutcookies.org.

11. Do Not Track Signals

There is no industry-standard method for responding to Do Not Track (DNT) browser signals. As a result, we do not modify data collection practices based on these signals.

12. Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or significant effect on users. However, our payment processor, Shopify, may use automated tools to prevent fraud.

13. User-Provided Data & Google Analytics

To improve user experience, track conversions, and personalize advertising, we may collect and share user-provided data with Google Analytics and other marketing platforms.

These data points may include:

✔ Email addresses (hashed or anonymized)
✔ IP addresses and device identifiers
✔ Login identifiers (if applicable)

All shared data follows strict security standards and complies with GDPR (Europe), CCPA (California), and LGPD (Brazil).

Opt-out options:

• Google Ads: Ad Settings
• Digital Advertising Alliance: Opt-out

You may also disable tracking via cookie settings in your browser.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal or business changes. Updates will be posted on this page, and we encourage users to review them regularly.

15. Complaints & Contact Information

If you have concerns about how we handle your data, you may:

📩 Email us: customer.service@loupesandlights.com

For unresolved complaints, you may contact your local data protection authority.